Recognise

1:1 LinkedIn Coaching

for Accountancy leaders and CFOs

A 4-week, 1:1 coaching programme designed to empower accountancy firm leaders and CFOs to build a confident, consistent presence on LinkedIn.

Client winning LinkedIn strategy for Accountants

LinkedIn isn’t just a place to network with other professionals; it’s the place to attract premium clients.

I help leaders in the accountancy and financial services sectors become visible and demonstrate their expertise, without the overwhelm.

You’ll attract better-fit clients, become known for your expertise, and stop second-guessing what to say or how to say it.

You may have previously only used LinkedIn to network with your peers. But your peers don’t pay the bills!

Right now, your potential clients are on LinkedIn and they’re searching for someone to help them.

Other accountants are using LinkedIn as a client lead generation tool, and they’re winning your prospects.

If you don’t want to:

  • Waste time and energy going to endless networking events

  • Rely on unpredictable referrals

  • Spend money on paid ads

Building your LinkedIn presence where new clients reach out to you is the best thing you can do for your firm in 2025.

You don’t have to be a confident writer or learn a new skill.

I can help you be seen, be known, and attract clients — without the overwhelm.

Your LinkedIn profile does the legwork for you while you get your time and energy back.

It’s time to create content that attracts clients.

This is for you if:

  • ✺

    You feel overwhelmed and don’t know where to start.

  • ✺

    You want posts that sound like you and reflect your expertise.

  • ✺

    You want to learn how to write your own content with confidence.

  • ✺

    You prefer coaching and accountability over a done-for-you service.

  • ✺

    You want a repeatable system you can stick to long after the coaching ends.

  • ✺

    You want to grow your presence without becoming a full-time content creator.

What does this package include?

✔ 4x 1:1 strategy sessions (see details below)

✔ DM support in between calls to keep you on track

✔ An optimised profile to speak directly to your prospects

✔ Feedback on 4–6 posts

✔ Personalised post prompts

✔ Content ideas for 30 days

✔ Story/idea bank template

✔ Engagement strategy to connect with prospects

Strategy sessions

We follow a proven, structured agenda that is tailored to you.

Over four weeks, we position you as the go-to expert by uncovering:

  • Who you work with

  • How you help them

  • What makes you unique

Strategy sessions

  • We’ll create a standout profile and clear message that builds instant credibility.

    During the session, we’ll:

    • Define your niche and ideal client

    • Clarify your value proposition

    • Craft a client-focused headline & About section

    • Refine your tone of voice

    You’ll walk away with:

    • Updated profile copy

    • Positioning statement

    • Tone-of-voice guide

  • You’ll learn what to post, why it works, and how to sound like YOU.

    During the session, we’ll cover:

    • 3 content pillars: Proof, Perspective & Personality

    • How to structure posts clearly

    • Hook-writing techniques (no gimmicks)

    • Post writing practice with live feedback

    You’ll walk away with:

    • 5 post templates + examples

    • Personalised post starter prompts

    • Draft 1 post for review

  • You’ll never run out of content ideas again.

    We’ll cover:

    • Turning client conversations into content

    • Creating and managing a story bank

    • Content repurposing made simple

    • 30+ post ideas

    You’ll walk away with:

    • Content ideas for 30 days

    • Story/idea bank template

    • 2–3 posts written using your new system

  • You’ll learn how to stay visible, build relationships, and attract leads with minimal effort.

    We’ll cover:

    • Daily 15-min engagement strategy

    • Strategic commenting and visibility routines

    • Conversation starters and follow-ups

    You’ll walk away with:

    • Engagement checklist

    • Messaging templates

    • Lead tracking template

    • Clarity on how to maintain your momentum

Your time commitment

  • 1 x 60-min call every week for the course

  • 1–1.5 hrs/week between sessions (writing + prep)

  • 30 mins daily LinkedIn engagement (ongoing)

Why you need this package

  • ✺

    Your LinkedIn profile will be a powerful, lead-generating tool that clearly communicates what you do, who you help, and why prospects should choose you.

  • ✺

    You’ll have the confidence to post on LinkedIn, knowing exactly what to say, how to engage with prospects, and how to showcase your expertise.

  • ✺

    You’ll stay on track with regular check-ins and ongoing support, ensuring you keep building momentum.

Your investment

£1,500 +VAT

Hello, I’m Claire

Right now, there is a huge opportunity to attract clients on LinkedIn, but most accountants are not using the platform to their advantage.

While you are an expert at what you do, you were never taught how to market yourself.

That’s where I can help.

Before setting up my business, I spent a decade in the accountancy and professional services sector, including establishing the entire marketing function for a Top 100 accountancy firm.

I know your industry inside out.

I understand the clients you are targeting and how to position you and your services to attract them.

I specialise in growing LinkedIn profiles to:

  1. Build your visibility online to attract clients

  2. Turn you into a respected thought leader

  3. Ensure your online presence is a true reflection of who you are offline

  4. Grow your authority, so you become the go-to expert in your space

  5. Position you so you’re always top of mind for prospects when they need your services

If you struggle to write your own copy, find it difficult to dedicate time to LinkedIn, or simply don’t know where to start, I can help.

I’ve written content for Managing Partners, CEOs and Directors. And I’ve walked the walk myself.

I’ve built my own LinkedIn presence from scratch and now have a business built on inbound leads and online referrals, so I know what works.

No fluff, no gimmicks.

Just strategic content that puts you in front of the right people and makes them want to work with you.

Your next client is scrolling. Let’s make sure they find you!

✺ Frequently asked questions ✺

  • This is for accountants and finance professionals who have previously only used LinkedIn to talk to their peers and are now ready to start using it proactively to find new clients.

    If you’re tired of using traditional and unpredictable lead generation methods like networking and word of mouth, and you’re ready to take control, this is for you!

  • I’ve spent over a decade working with accountants and finance professionals like you. I know exactly who your prospects are and what they need from the services you offer. I know the industry inside out and understand the clients you are targeting.

    I’ve walked the walk - I’ve built my own LinkedIn presence from scratch and now have a business based on inbound leads and online referrals, so I know how to get the most out of the platform.

  • Perfect. My coaching program is built for accountants and finance professionals who know they need to be visible but don’t know where to start. I make it simple, structured, and stress-free.

  • That’s why I’m here! I’ve been creating B2B marketing strategies and writing content for over 20 years and specifically working with accountants and finance professionals for over a decade.

    I’ve also spent the last 2 years building my own LinkedIn profile.

    By working with me, you’ll benefit from my years of experience, as I know exactly how to position you and your services to attract clients and grow your online presence.

  • You can but that’s only going to be of interest to other accountants, and they’re not the ones who pay your bills!

    Creating content to attract new clients requires you to talk to them directly and paint the picture of how you can help them, not be full of technical jargon.

    My coaching and content packages turn your expertise into relatable content that potential clients will immediately see themselves in, making you the obvious choice to help them.

  • LinkedIn should be a key client attraction tool, not an afterthought. This gives you the strategy, content, and positioning to make LinkedIn consistently work for you.

    The ideas and content you will have for your LinkedIn posts can easily be repurposed for other marketing activities such as website content and email marketing, to give a joined up message across your channels.

    Your LinkedIn content can also be used to generate email sign ups and direct traffic to your website where you can nurture prospects further.

  • We’ll discuss this on your calls but, generally, content includes identifying the pain points and problems that your prospects are facing and positioning your services as the solutions to these.

    We use storytelling to paint the picture of the transformation you can bring to their business/life by talking about the outcomes your services offer them.

    We’ll add bits of what makes you unique, whether that’s talking about your professional journey, hobbies, or working week.

    It will be different for everyone (depending on how much you’re happy to share), but adding that human element helps your readers connect with you on a personal level.

    It’s all about creating that human-to-human connection, which will give you the edge over someone else who offers a similar service.

  • That’s great - but referrals are unpredictable, and reliant on other people continuing to refer you. They can slow down for a number of reasons and have a knock on effect to your sales pipeline.

    This is taking matters into your own hands to give you a steady stream of visibility, and inbound interest, so you’re never relying on word-of-mouth alone.

  • That is up to you. I recommend posting 4x week to create a consistent presence.

    However, the most important thing is to find a schedule that works for you.

    You need to be able to engage on LinkedIn on the days you post to get the maximum benefit from them.

    Therefore your posting schedule needs to be manageable and fit in with your other commitments to ensure you stick to it.

  • Your profile revamp gives you an instant authority boost - you’ll look the part from day one. 

    And with consistent posting and engaging with others on LinkedIn, you’ll send more traffic to your profile and start more conversations. This will lead to more inbound opportunities within weeks.

    The more you show up, the faster you build your visibility into trust with prospective clients.

  • Because your competitors already are.

    With everything now being digital, the way people find accountants has changed.

    Clients are searching online before they choose who to work with, and if you’re not visible, you’re not an option.

    By positioning yourself as the expert and the solution to their problems, you ensure your prospects find you first. 

    Creating an online presence through LinkedIn allows you to reach huge numbers of people, that you are not able to do in person.

    It’s often a great introduction to people you may go on to meet in real life, but you would never have met otherwise.

  • While I give you the tools and knowledge to get you set up on LinkedIn, it’s down to you to execute it and remain consistent. Therefore, providing any kind of guarantee is unrealistic.

Your expertise deserves to shine online

If your online presence doesn’t reflect your expertise offline, you’re not even an option.

You’ve got the skills.
The experience.
The results.

But if that doesn’t come across clearly online, you’ll keep losing work to accountants who are visible - often when they’re less experienced.

Your offline reputation is strong.

Let’s make your online reputation match it!

Ready to turn LinkedIn into your prospect pipeline?

Please fill out the details below, and I’ll get back to you.