Fractional Marketing Director Support
High-level, strategic oversight and leadership, guiding your overall marketing direction and ensuring everything aligns with your business goals.
You need someone to take charge of your marketing at a senior level, but don’t have the budget or need for a full-time hire.
Think of me as an extension of your team, providing leadership, direction, and expertise without the overhead of a full-time Marketing Director.
If you're looking for long-term strategic guidance and vision to drive growth, streamline your marketing efforts, and achieve measurable results, this is for you.
It’s ideal for businesses that have a marketing strategy in place but require regular expert guidance to stay on track.
If you want continuous support to ensure your marketing efforts are consistently delivering results, without the need for constant hand-holding, this is for you.
Why you need a Fractional Marketing Director:
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You have a team, but no one is driving the strategy.
You’ve got a marketing team that’s great at executing campaigns, but no one is stepping back to ensure everything is focused on your business goals.
A Fractional Marketing Director brings the high-level strategy needed to direct your efforts and keep everything aligned with your targets. -
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You need marketing leadership without the overhead.
Maybe you’ve thought about hiring a full-time marketing director, but the cost just isn’t feasible.
With a Fractional Marketing Director, you get senior-level leadership on a part-time basis, ensuring your marketing is strategically directed without the full-time commitment. -
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You want consistent results, but your marketing feels stagnant.
Your marketing efforts might feel like they’re not delivering the growth you expected.
A Fractional Marketing Director provides ongoing oversight and accountability, making sure your strategy evolves, optimises, and delivers measurable results month after month.
What’s involved:
There is no one size fits all as no business is the same, but generally, I work with firms in the following way:
Initial strategy session:
We’ll kick off with an in-depth discussion to understand your business, goals, and current marketing efforts. From there, I’ll develop a marketing strategy that fits your needs and resources.
Ongoing strategic guidance:
I’ll oversee the implementation of your marketing efforts, ensuring everything aligns with your objectives. This includes managing and optimising campaigns, evaluating key metrics, and adjusting tactics.
Monthly check-ins:
We’ll meet regularly to track progress, review results, and adapt the strategy as needed to ensure continued growth.
Team collaboration:
I’ll work alongside your team or partners to ensure things move smoothly, providing guidance on execution, content, and channels.
What can I expect?
With a Fractional Marketing Director on your team, you get the expertise and leadership you need to drive marketing success without hiring full-time.
You’ll have a clear, actionable plan and an expert guiding you through the execution, allowing you to see steady, measurable results while focusing on growing your business.
Consistent growth without adding a new employee.
A streamlined marketing process that saves time and increases efficiency.
Marketing efforts that are aligned with your business vision and objectives.
More time for you to focus on running your business while I handle the marketing leadership.
Hello, I’m Claire
The businesses I work with are experts in their field.
They’ve got strong teams, happy clients, and great work to showcase.
But when it comes to marketing direction?
That’s where things can get tricky.
You need senior-level marketing leadership, but hiring a full-time director isn’t feasible.
This is where a Fractional Marketing Director comes in.
With over a decade of experience in professional services marketing, I’ve led global strategies, built marketing teams from scratch, and executed successful campaigns for firms of all sizes.
I know what it takes to lead, align, and drive marketing efforts in a way that gets results.
Having worked with businesses ranging from start-ups to well-established firms, I understand how to position you, attract the right clients, and scale your marketing efforts effectively.
As a Fractional Marketing Director, I’ll provide the strategic oversight, direction, and expertise your business needs.
You’ll receive high-level leadership and ongoing support to ensure your marketing is aligned with your business goals, driving consistent growth without the cost of a full-time hire.
If you need strategic direction and leadership, I’d love to help.
Your investment
Fractional Marketing support starts at
£2,000+VAT per month
✺ Frequently asked questions ✺
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A Fractional Marketing Director provides high-level marketing leadership and strategic direction on a part-time basis. You get expert guidance without the cost of hiring a full-time marketing director. I’ll step in to lead your marketing efforts, align them with your business goals, and ensure they drive growth.
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While a consultant typically offers advice and recommendations, a Fractional Marketing Director actively leads and manages your marketing initiatives. I’ll oversee the execution of your marketing strategy, provide ongoing leadership, and keep everything aligned with your business goals—essentially acting as your marketing director, just on a part-time basis.
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The time commitment on your end is minimal. We’ll meet regularly (usually monthly) to review progress and ensure alignment with your goals. Your team may need to be involved in day-to-day execution, but I’ll provide clear guidance on what needs to be done and how.
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Fractional Marketing Directors are ideal for growing businesses or firms that need high-level leadership and direction but don’t have the resources or need for a full-time hire. Whether you’re scaling, entering new markets, or refining your marketing strategy, this service provides the expertise needed to drive results.
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We begin with an in-depth review of your current marketing efforts and business goals. From there, we’ll develop a tailored plan and strategy. I’ll guide your team through the implementation, ensuring all efforts are aligned and delivering results. Monthly check-ins keep everything on track and allow for ongoing adjustments.
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Not necessarily. If you already have a team, I’ll provide leadership and oversight to guide their efforts. If you don’t have an internal team, I can help manage outsourced marketing efforts or bring in the right support as needed.
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The cost of a fractional marketing director is significantly lower than hiring a full-time director. The exact cost depends on your business needs, but it typically ranges from £2,000 to £2,500 per month (plus VAT) for ongoing support, with an initial setup fee for strategy development.
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From the start, we’ll define your key business objectives. Every marketing initiative will be designed to support those goals. I’ll continuously evaluate performance and adjust the strategy to ensure your marketing is consistently aligned with your business vision and targets.
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The duration depends on your needs. Some clients work with a Fractional Marketing Director for several months as they establish or refine their strategy, while others opt for long-term support. Typically, businesses stay engaged for 3-6 months for initial strategy development, with the option to continue on a more ongoing basis.
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You can expect more aligned and effective marketing efforts that drive consistent growth. With ongoing strategic oversight, your marketing will be more focused, measurable, and able to attract the right clients. The results will be specific to your business goals, but you’ll see improved visibility, better client acquisition, and long-term business growth.
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While specific outcomes can’t be guaranteed in marketing, I guarantee that every step of the process will be focused on driving results. I provide clear, strategic direction and ongoing optimisation to ensure your marketing efforts are aligned with your business goals. You’ll see consistent, measurable progress, and if something’s not working, I’ll make the necessary adjustments to keep us on track for success.
I need fractional marketing support
Please fill in the form to tell me a bit about your business, and I’ll get back to you.